Gare do Oriente cover image

Gare do Oriente

A Visual System for Navigation

Gare do Oriente is one of Portugal's busiest transport hubs and an architectural landmark by Santiago Calatrava. Despite its iconic design, the station presents major wayfinding challenges due to its scale, unclear signage, and lack of a cohesive visual identity, making navigation difficult for many users.


To address these issues, a flexible visual system was developed from Calatrava’s architectural forms, creating a modern and adaptable identity. A clear wordmark and a vibrant yet functional color palette ensure legibility across complex physical and digital environments, while the system is applied consistently across all solutions to create a coherent and intuitive navigation experience.

Year
5th semester of university, 2024
Category
Brand identity / Logo Design / Wayfinding / Ux Design
Tools
ADOBE AFTER EFFECTS ADOBE INDESIGN ADOBE ILLUSTRATOR ADOBE PHOTOSHOP ADOBE PREMIER PRO SKETCH UP ENSCAPE FIGMA BLENDER
let's talk
mariana.mesquita.maciel@gmail.com